Last month Britain's Got Talent judge Amanda Holden stripped down to a pair of leopard print knickers and was photographed with only a pair of silver stilettos to cover her modesty. The London Evening Standard reported this was part of a charity campaign to raise funds for research into women's health issues.
"Darling, put those tits away."
If anyone thinks I am being extreme, I would invite them to go visit the breast care unit of a hospital and ask to be shown a mastectomised chest, speak to patients undergoing treatment whose hair, eyebrows and eyelashes have fallen out due to chemotherapy, patients experiencing acute menopause symptoms because they are on Tamoxifen. I challenge them to go round the ward in a low-cut top, flaunting perfect cleavage, when these women's are being butchered.
Breast cancer does need as much publicity as possible. The more aware women become, the sooner the cancer is diagnosed, the less radical the treatment will be, the higher the chances of survival. Taking one's kit off, especially in the case of celebrities, may help fill the fundraising kit-ty faster. But it must always be done with care and sensitivity, and never be used in a self-serving manner.